Hispanic Social Computing Takes Off
Social networking among online Hispanics tripled between 2005 and 2006. Today, half of online Hispanics do at least one of five Social Computing activities, including blogging, ma...
View ArticleObjectives: The Key To Creating A Social Strategy
Executives are going about social strategy backwards: picking technologies like blogs or communities first instead of focusing on what they want to accomplish. This document intro...
View ArticleFor Young Asians, The Net Dominates Media Use
Most consumers around the globe report that in a typical week, they spend the greatest number of hours watching television compared with other media like reading the newspaper or ...
View ArticleHispanic Social Technographics® Revealed
Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in ev...
View ArticleInspiring Interactive Innovation
Organizations are naturally resistant to change, particularly ones that require adopting experimental interactive technologies. But interactive marketers can help their organizati...
View ArticleUS Interactive Marketing Forecast, 2011 To 2016
By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email...
View ArticleBuild A Push And Pull Social Marketing Process
To prepare for the future of interactive marketing, as marketers you must follow the CORE directive to: customize marketing experiences, optimize decisions and processes, respond ...
View ArticlePartner Up For Influencer Marketing
Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influence...
View ArticleTopic Overview: Interactive Marketing Maturity
As an interactive marketer your role is growing more important than ever, but the resulting increased visibility brings closer scrutiny and pressure to clarify your direction, bud...
View ArticleHow To Integrate Email And Mobile Marketing
Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple...
View ArticleIt's Time To Make Facebook Marketing Work
After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and...
View ArticleThe Right Way To Globalize Your Interactive Marketing Programs
There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technolog...
View ArticleMarketing Via Geosocial Apps: Why And How
Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand...
View ArticleMaking Sense Of The Digital Media Buying Platform Landscape
The days of the fun — but not very efficient — three-martini lunch are waning. A new breed of technology-centric tools and processes, such as those found in demand-sid...
View Article2012 Interactive Marketing Predictions
Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012...
View ArticleTest Interactive Marketing Opportunities On The Second Screen
Networks have launched co-viewing apps for PCs, tablets, and smartphone devices and are seeing some great results — from driving tune-in to additional engagement, loyalty, a...
View ArticleA Measurement Maturity Framework For Interactive Marketers
Measurement is universally valued by interactive marketers. Approaches and levels of sophistication vary, but nearly everyone recognizes that smart measurement leads to optimized ...
View ArticleWestern European Online Display Advertising Forecast, 2011 To 2016
European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The th...
View ArticleFive Easy Improvements For B2B Financial Services Interactive Marketers
Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. W...
View ArticleThe Forrester Wave&t15rd: Demand-Side Platforms, Q4 2011
In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media acces...
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